Privacy Policy

1. Introduction

Aurelza (“we”, “us”, “our”) is committed to protecting the privacy of individuals in Pakistan. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, shop online, or engage with us.

2. Definitions

  • Personal Information: Data that identifies you directly or indirectly—such as name, address, email, phone number, etc.

  • Non-Personal Information: Data that doesn’t identify you personally, like aggregated usage data, analytics, or browser data.

3. Information We Collect

a. Collected Directly

  • Account & Registration: Name, email, password, phone number, delivery address.

  • Purchases & Transactions: Order details, payment method (e.g. masked/bank-end reference only), shipping info.

  • Contact Forms & Support Requests: Email, phone, message content.

b. Collected Automatically

  • Device and browser details, IP address, browsing patterns on our site, cookies, and analytics.

4. How We Use Your Information

We may use your information to:

  • Process orders, payments, and deliveries.

  • Respond to your inquiries and provide customer support.

  • Send updates, promotions, newsletters (with your consent).

  • Analyze website usage to improve our services.

  • Comply with legal obligations.

5. Legal Basis for Processing

Under applicable privacy laws, including Pakistan’s Personal Data Protection Act (PDPA), we process your personal data based on:

  • Consent (e.g., email promotions).

  • Contractual Necessity (for order fulfillment).

  • Legitimate Interests (for improving services, marketing analysis).

  • Legal Obligations (e.g., tax records).

6. Cookies & Tracking Technologies

We use cookies and similar tools to enhance your experience, such as for session tracking, analytics, and advertising.
You can disable non-essential cookies via browser settings, though this may affect site functionality.

7. Disclosure of Your Information

We may share your data with:

  • Trusted service providers (payment processors, delivery companies, IT services) bound by confidentiality.

  • Legal authorities when required by law (e.g., law enforcement or regulators).

  • Affiliates or business partners with your consent.

8. International Data Transfers

If your data is transferred outside Pakistan—to cloud providers or other partners—we ensure appropriate safeguards are in place, such as data protection agreements or compliance with recognized standards.

9. Your Data Rights (As per PDPA)

You have the right to:

  • Access, correct, update, or erase your personal data.

  • Withdraw your consent (where applicable).

  • Object to or restrict processing.

  • Lodge a complaint with the Data Protection Authority of Pakistan.

10. Data Retention

We retain your personal data only as long as necessary—for fulfilling orders, legal obligations, or for legitimate business purposes. Retention periods vary by data type (e.g., order history vs. marketing consents).

11. Children’s Privacy

Our services are not intended for individuals under 13 years of age. We do not intentionally collect personal data from minors. If you believe we have done so, please contact us to request deletion.

12. Security Measures

We implement reasonable technical and organizational measures (encryption, access restrictions, secure systems) to protect your data. However, no system is 100% safe—if you suspect a breach, let us know immediately.

13. Links to External Sites

Our site may include links to third-party websites. We are not responsible for their privacy policies or content.

14. Changes to This Privacy Policy

We may update this policy periodically. Significant changes will be communicated via website notice or direct notification (e.g., email), with an updated "Last Updated" date.

15. Contact Us

For questions, feedback, or to exercise your data rights, please reach us at:

  • Email: privacy@aurelza.pk

  • Phone: +92-21-xxxx-xxxx

  • Address: Aurelza, [Street Address], Lahore, Punjab, Pakistan